Once laid off - ultimately, temporarily - from a previous job at Reebok, Kittredge vowed never to push anyone into the same fate. It’s a promise he kept until the COVID-19 pandemic forced him to shift into survival mode in an attempt to right a business that had never wobbled like this before. The Celtics connection, which helped ISlide gain footing in the industry, emerged again as an asset when the company – like so many others these days – encountered tough times. After growing disgruntled as the head of the basketball division at Reebok in 2012, when the company was shifting away from the sport, he turned his sights toward creating ISlide. At first, the entire staff included just Kittredge and a single intern. Researching the competition, Kittredge saw the opportunity for a custom slides company that could produce comfortable footwear quickly, one pair at a time.
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